Content Marketing Strategy Checklist

Content Marketing Strategy Checklist

In order to ensure that the content marketing plan remains valuable and produces evergreen content, we have created a content marketing strategy template focusing on creating and distributing relevant content to attract, retain and grow your target audience.

• Set Goals – Start big and work down. This first stage of any content marketing strategy template.
• Know your target audience – Don’t just use demographics but expand with psychographics.
• Content audit – Have you already published an infographic or a video animation? By knowing what you already have in place the easier it is to identify where the gaps are.
• Editorial calendar – This can be viewed as your production and delivery schedule. When are you due to launch your video marketing campaign? A general overview can be monitored and implemented through content marketing software.
• Media – Now you have got a topic, what media is best for it? Will this be through owned media? Don’t be afraid to mix it up.
• Promote Planning – ahead can help you achieve maximum impact. Will you promote this through owned media or paid media?
• Measurement and testing – What does success mean to you? Don’t stop there, keep measuring and adapting your strategy. Content marketing software uses analytical services to identify integral information about your marketing strategy.