Content marketing is a strategic marketing approach focused
on creating and distributing valuable, relevant, and reliable content to be a
magnet for and retain a clearly-defined audience — and, ultimately, to drive
profitable customer action.
Content marketing is the art of communicating
with your customers and prospects without selling. It is
non-interruption marketing. Instead of pitching your products or
services, you are delivering information that makes your buyer more
intelligent. The essence of this content strategy is the belief that if
we, as businesses, deliver consistent, ongoing valuable information to
buyers, they ultimately reward us with their trust. This is why
we at exchange4media introduce Indian Content Marketing Awards.
In the world of marketing, content has definitely changed the way marketers
present their brands to their consumers. As more and more brands choose creative
content for engaging with their consumers, the need to stand out increases
every minute. Indian Content Marketing Awards aim to promote and recognize the
talent, expertise and hard work that go into cracking breakthrough ideas &
concepts to create exceptional brand stories.
Marketing
is impossible without great content
Apart
from what type of marketing tactics you use, content marketing should
be part of your process, not something separate. Quality content is part
of all forms of marketing:
- Social media marketing: Content marketing strategy comes before your social media strategy.
- SEO: Search engines reward businesses that publish quality, consistent content.
- PR: Successful PR strategies address issues readers care about, not their business.
- Content strategy: Content strategy is part of most content marketing strategies.
Keywords - Content marketing, content, marketing, advertising, SEO, marketers,social media, brands, Facebook, twitter, video, award, LinkedIn, strategy,web, optimization, publish,
measure 